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Home News & Stories How the Swabian Alb is combining nature protection with rural development
Five brown and white cows stand behind a wire fence on a grassy hillside, with trees and rolling hills in the background under a partly cloudy sky.
Story 24 August 2026

How the Swabian Alb is combining nature protection with rural development

How can rural regions turn nature protection into an opportunity for economic and social renewal? In Baden-Württemberg, Germany, the Swabian Alb Biosphere has helped create jobs, attract investment and support more sustainable agriculture and tourism.
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Author
Hannah Gore
Interreg Europe

The story is also explored in the Interreg Europe podcast ‘When Europe Cooperates, nature revitalises’, where an Interreg Europe Thematic Expert discusses how the biosphere has contributed to the region’s development and what other regions could learn from the experience.

Rural areas across Europe face a range of challenges, from population decline and limited economic opportunities to farm succession and land abandonment. According to the figures cited in this story, 40% of rural stakeholders feel left behind by society and policymakers.

In the Swabian Alb, local authorities responded by creating the Swabian Alb Biosphere Reserve in 2008. The reserve was awarded UNESCO recognition in 2009.

Protecting nature with people

A biosphere reserve is a designated area that aims to advance nature conservation with and through people. The Swabian Alb Biosphere combines the protection of natural habitats with activities that support the people and economy of the region.

Covering 85,000 hectares, the biosphere is characterised by fruit trees, forests, rock formations and grasslands. It is home to a wide range of species, including numerous bird species, as well as around 150,000 people.

The designation has also helped create new economic opportunities. Jobs have been generated in areas including environmental education, research, nature conservation and ecotourism.

The approach has attracted investment in sectors such as ecotourism, sustainable agriculture and forestry, while creating new opportunities for local producers.

One example is Albgemacht, a regional brand developed to support sustainable agriculture and local food production. Producers can sell their products under the brand if they meet strict quality and sustainability criteria.

In this way, the biosphere is not only about protecting the natural environment. It also provides a framework for connecting environmental goals with local economic activity and rural development.

A model for other rural regions?

The Swabian Alb experience raises a wider question for rural areas across Europe: can protecting and restoring natural assets also help create new opportunities for communities?

For the Swabian Alb, the biosphere designation has provided a framework for bringing together nature conservation, sustainable economic activity and local development.

The story is explored further in the Interreg Europe podcast ‘When Europe Cooperates, nature revitalises’, where an Interreg Europe Thematic Expert discusses how the biosphere has contributed to the revitalisation of the region and what such designations can contribute to Europe’s climate goals.

The Swabian Alb Biosphere Reserve good practice was brought to Interreg Europe through the Down to Earth project, which addresses depopulation challenges and aims to improve environmental resilience in rural areas.

Header photo: Swabian Alb Biosphere © Interreg Europe Down to Earth project