Southwest Bulgaria: A Crossroads of History and Cooperation

For centuries, Southwest Bulgaria has served as a natural crossroads. Located in the heart of the Balkans, it has connected cultures, trade, and ideas between East and West. Thriving along historic trade routes, the region has been a melting pot where traditions blend and partnerships flourish. This legacy of connection continues to shape the area today, as it emerges as one of Europe’s most dynamic Interreg hubs.

By Alejandro NievasInteract
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Southwest Bulgaria, a historic meeting point of cultures, is now a dynamic hub of progress and cross-border collaboration. As part of our Interreg Cooperation Hubs series, and after the first encounter with the Vienna hub, we travel this time to the core of the Balkans. With over 710 Interreg projects implemented, Southwest Bulgaria exemplifies the potential of regional cooperation. Its strategic location bordering Greece, North Macedonia, and Serbia has enabled it to build partnerships that address pressing shared challenges. From improving transport and mobility to advancing sustainability, healthcare, and entrepreneurship, the region is turning collaboration into tangible progress. Southwest Bulgaria combines its historical role as a connector with a forward-looking approach, making it the perfect setting for cross-border innovation.

Southwest Bulgaria’s Interreg Projects: Tackling Challenges and Delivering Impact

Southwest Bulgaria’s Interreg projects address real challenges and deliver measurable benefits to the region. Transport and mobility have been key priorities, given the mountainous terrain and critical border crossings. One impactful initiative is the Strumyani – Berovo Border Checkpoint project, supported by Interreg Bulgaria–North Macedonia Programme. This project is improving cross-border connectivity with North Macedonia by reducing travel times, simplifying trade logistics, and strengthening community ties. It is a prime example of how infrastructure projects can transform daily life while fostering economic cooperation across borders.

Sustainability is another critical area where the region has made significant progress. With its reliance on natural landscapes, adopting greener practices has become essential for long-term development. For example, the project Promoting Sustainable Energy Practices Across the Region project, from the Interreg Balkan-Mediterranean Programme, has played a significant role in encouraging the use of renewable energy and improving resource management. From solar power installations to energy-efficient practices, these initiatives are helping the region transition to greener solutions and boost resilience against environmental challenges.

First Aid Training in the municipality of Arriana, Greece. Photo: MediciNet II

Taking care of healthcare and social inclusion are equally vital priorities. The MediciNet II project under the Interreg Greece-Bulgaria Programme has strengthened emergency response systems and fostered cooperation between hospitals on both sides of the border. By improving healthcare infrastructure and sharing expertise, the initiative has ensured better access to services for communities in remote or underserved areas. It is a lifeline for those who live in border regions, demonstrating how cross-border cooperation can directly impact well-being.

On the economic innovation front, the BIOPROSPECT project has been pivotal in empowering local entrepreneurs and small businesses. By providing training, networking opportunities, and access to resources, it has fostered a culture of innovation that boosts the local economy. These efforts help create jobs, nurture creativity, and give communities the tools they need to thrive in a competitive world.

Photo: Ken Lund

The combined impact of these projects is transforming the region. These changes are not just about solving specific problems, they reflect a broader vision of regional progress. Southwest Bulgaria has embraced collaboration as a tool for creating sustainable growth and shared success. Its ability to adapt to challenges and maximise opportunities through Interreg programmes has made it a model for other regions seeking to strengthen their ties and address common issues.

Looking ahead, Southwest Bulgaria’s story is far from over. Its strategic location, historical role as a connector. The region’s transformation shows how practical solutions and cooperative efforts can lead to lasting progress for its people and its neighbors. The region continues to build on its achievements, paving the way for a more connected and sustainable future in the heart of the Balkans.